{"product_id":"confidential-business-secrets-getting-theirs-keeping-yours-9780972135603","title":"Confidential: Business Secrets - Getting Theirs  Keeping Yours","description":"\u003cp\u003eWhether you know it or not  your business competes in an environment in which many Fortune 500 companies are recruiting ex--CIA officers--specialists with training in elicitation  intelligence collection and analysis  and counterintelligence. It is a world where small businesses are becoming increasingly more sophisticated at digging up information about their competitors--and are using it to beat the big players at their own game. Welcome to the era of Business Intelligence  where staying one move ahead of the competition requires uncovering their secrets and using them to your advantage. In Confidential  John Nolan  a former federal intelligence officer and a preeminent expert in the field of Business Intelligence  reveals how your company can gather the intelligence it needs to beat the competition  while keeping your own valuable secrets under wraps. Providing the basics of Business Intelligence  including such invaluable techniques as data elicitation and sourcing as well as higher-level intelligence gathering and counterintelligence tactics for more sophisticated corporate policy makers  Confidential reveals: How a well-planned conversation can be your most valuable information gathering tool Who will most likely tell you what you want to know--and who is supposedly unsusceptible How to discover the people who know what you need to know  both inside your company and outside  inside your industry  and beyond How studying your customers and the leaders and decision-makers in their industries can enhance your competitive intelligence in significant ways Why trade shows present an unparalleled opportunity for intelligence--what to look for  how to obtain it Which countermeasures will ensure that neither you nor your employees become the unwitting sources of leaks How to translate information into action that will directly affect your companys profits Whether youre looking to find out the design and price of a competitors upcoming product line  or uncover the dangers of entering a new market  this comprehensive  practical handbook offers effective strategies that anyone from senior-level executives to middle managers can utilize to protect themselves and outwit the competition.\u003c\/p\u003e","brand":"My Store","offers":[{"title":"Default Title","offer_id":45788558000181,"sku":"ByrdShop_097213560X","price":477.11,"currency_code":"USD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0627\/8139\/0901\/files\/9780972135603.jpg?v=1784647421","url":"https:\/\/atxbooks.com\/products\/confidential-business-secrets-getting-theirs-keeping-yours-9780972135603","provider":"ATX Books","version":"1.0","type":"link"}