{"product_id":"consciousness-and-the-social-brain-9780199928644","title":"Consciousness and the Social Brain","description":"\u003cp\u003eWhat is consciousness and how can a brain  a mere collection of neurons  create it? In Consciousness and the Social Brain  Princeton neuroscientist Michael Graziano lays out an audacious new theory to account for the deepest mystery of them all. The human brain has evolved a complex circuitry that allows it to be socially intelligent. This social machinery has only just begun to be studied in detail. One function of this circuitry is to attribute awareness to others: to compute that person Y is aware of thing X. In Grazianos theory  the machinery that attributes awareness to others also attributes it to oneself. Damage that machinery and you disrupt your own awareness. Graziano discusses the science  the evidence  the philosophy  and the surprising implications of this new theory.\u003c\/p\u003e","brand":"My Store","offers":[{"title":"Default Title","offer_id":45648036200501,"sku":"ByrdShop_0199928649","price":33.96,"currency_code":"USD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0627\/8139\/0901\/files\/9780199928644.jpg?v=1781707109","url":"https:\/\/atxbooks.com\/products\/consciousness-and-the-social-brain-9780199928644","provider":"ATX Books","version":"1.0","type":"link"}