{"product_id":"consumer-behavior-9780547079929","title":"Consumer Behavior","description":"\u003cdiv class=\"book-description\"\u003e\n\u003cp\u003e\u003cstrong\u003eConsumer Behavior\u003c\/strong\u003e by MacInnis, Deborah J.. hardcover edition. ISBN: 9780547079929.\u003c\/p\u003e\n\u003cp\u003eIdeal for marketing, psychology, or social sciences courses at the undergraduate or graduate level, CONSUMER BEHAVIOR combines a strong foundation in key concepts with a highly practical focus on real-world applications for todays business environment. The new edition of this popular, pioneering text incorporates the latest cutting-edge research and current business practices, including extensive coverage of emotion in consumer decision making. In addition, the Fifth Edition includes an increased emphasis on public policy and ethical issues--both extremely timely topics in todays corporate climate. With even more real-world examples and application exercises, including new cases at the end of each chapter, CONSUMER BEHAVIOR provides a thorough, yet engaging and enjoyable guide to this essential subject, enabling students and professionals alike to master the skills they need to succeed.\u003c\/p\u003e\n\u003c\/div\u003e","brand":"Cengage Learning","offers":[{"title":"Default Title","offer_id":45253460099125,"sku":"ByrdShop_0547079923","price":132.8,"currency_code":"USD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0627\/8139\/0901\/files\/9780547079929_36d72a12-d95c-440e-8f3e-5a3e4a357bb0.jpg?v=1779943466","url":"https:\/\/atxbooks.com\/products\/consumer-behavior-9780547079929","provider":"ATX Books","version":"1.0","type":"link"}