{"product_id":"consumer-behavior-9781260158199","title":"Consumer Behavior","description":"\u003cp\u003eConsumer Behavior: Building Marketing Strategy builds on theory to provide students with a usable strategic understanding of consumer behavior that acknowledges recent changes in internet  mobile and social media marketing  ethnic subcultures  internal and external influences  global marketing environments  and other emerging trends.Updated with strategy-based examples from an author team with a deep understanding of each principles business applications  the fourteenth edition contains current and classic examples of both text and visual advertisements throughout to engage students and bring the material to life. Topics such as ethics and social issues in marketing as well as consumer insights are integrated throughout the text and cases. The 14th edition of Mothersbaugh \/ Hawkins is tech-forward in both format and content  featuring the addition of Connect with SmartBook 2.0.\u003c\/p\u003e","brand":"My Store","offers":[{"title":"Default Title","offer_id":45651950305333,"sku":"ByrdShop_1260158195","price":77.88,"currency_code":"USD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0627\/8139\/0901\/files\/9781260158199.jpg?v=1781847092","url":"https:\/\/atxbooks.com\/products\/consumer-behavior-9781260158199","provider":"ATX Books","version":"1.0","type":"link"}