{"product_id":"consumer-behavior-building-marketing-strategy-12th-edition-8601421878272","title":"Consumer Behavior: Building Marketing Strategy, 12th Edition","description":"\u003cdiv class=\"book-description\"\u003e\n\u003cp\u003e\u003cstrong\u003eConsumer Behavior: Building Marketing Strategy, 12th Edition\u003c\/strong\u003e by Mothersbaugh, David. hardcover edition. ISBN: 8601421878272.\u003c\/p\u003e\n\u003cp\u003eConsumer Behavior: Building Marketing Strategy provides students with a usable, strategic understanding of consumer behavior. The authors believe that knowledge of the factors that influence consumer behavior can, with practice, be used to develop sound marketing strategy. As a consequence, the text integrates theory, strategy-based examples, and application.\u003c\/p\u003e\n\u003c\/div\u003e","brand":"McGraw-Hill Education","offers":[{"title":"Default Title","offer_id":45657626968117,"sku":"ByrdShop_0077645553","price":69.91,"currency_code":"USD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0627\/8139\/0901\/files\/9780077645557_6bd46106-349f-4f32-a33c-6b155aaeb086.jpg?v=1782544121","url":"https:\/\/atxbooks.com\/products\/consumer-behavior-building-marketing-strategy-12th-edition-8601421878272","provider":"ATX Books","version":"1.0","type":"link"}