{"product_id":"contemporary-marketing-9780357033777","title":"Contemporary Marketing","description":"\u003cdiv class=\"book-description\"\u003e\n\u003cp\u003e\u003cstrong\u003eContemporary Marketing\u003c\/strong\u003e by Kurtz, David L.. paperback edition. ISBN: 9780357033777.\u003c\/p\u003e\n\u003cp\u003eCONTEMPORARY MARKETING, 17th Edition, is the proven, premier teaching and learning resource for foundational marketing courses. The authors provide thorough coverage of essential marketing principles, exploring all components of the marketing mix, and providing practical guidance to help students prepare for successful marketing careers. This trusted product continues to grow stronger with each groundbreaking new edition, preserving what has made previous editions perennial best-sellers, while adding innovative new features and up-to-date information on current trends, topics, research, and best practices in this ever-evolving field.\u003c\/p\u003e\n\u003c\/div\u003e","brand":"Cengage Learning","offers":[{"title":"Default Title","offer_id":45254147964981,"sku":"ByrdShop_0357033779","price":46.42,"currency_code":"USD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0627\/8139\/0901\/files\/9780357033777_02198c41-57f7-4d02-9773-af9e5865e0ee.jpg?v=1779954822","url":"https:\/\/atxbooks.com\/products\/contemporary-marketing-9780357033777","provider":"ATX Books","version":"1.0","type":"link"}