{"product_id":"contemporary-selling-building-relationships-creating-value-4th-edition-9780415523509","title":"Contemporary Selling: Building Relationships, Creating Value - 4th edition","description":"\u003cdiv class=\"book-description\"\u003e\n\u003cp\u003e\u003cstrong\u003eContemporary Selling: Building Relationships, Creating Value - 4th edition\u003c\/strong\u003e by Johnston, Mark W.. paperback edition. ISBN: 9780415523509.\u003c\/p\u003e\n\u003cp\u003ePublished in previous editions as Relationship Selling, the latest edition of Mark Johnston and Greg Marshall’s Contemporary Selling: Building Relationships, Creating Value continues to set the standard for the most up-to-date and student-friendly selling textbook available anywhere today.\nThe latest edition incorporates a new chapter on social media and technology-enabled selling, as well as a new chapter on selling globally. To support student engagement, the book also features:\n‘Expert Advice’ chapter openers showing how each chapter’s sales concepts are applied in the real world\n\nIn-chapter ‘Ethical Dilemmas’ that help students identify and handle effectively the numerous ethical issues that arise in selling\n\nMini-cases to help students understand and apply the principles they have learned in the classroom\n\nRole-plays at the end of each chapter enabling students to learn by doing\n\nSpecial appendices on selling math and developing a professional sales proposal\n\nVideo material available on the Companion Website, featuring new content with sales experts discussing best sales practices from a recent PBS special on selling produced by Chally Group Worldwide.\n\nFurther resources for instructors and students are available at www.routledge.com\/cw\/johnston-9780415523509 .\u003c\/p\u003e\n\u003c\/div\u003e","brand":"Routledge","offers":[{"title":"Default Title","offer_id":44976771432501,"sku":"ByrdShop_0415523508","price":61.4,"currency_code":"USD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0627\/8139\/0901\/files\/9780415523509_9ec4feef-5eae-4f94-9305-d0af774fd5ab.jpg?v=1778721509","url":"https:\/\/atxbooks.com\/products\/contemporary-selling-building-relationships-creating-value-4th-edition-9780415523509","provider":"ATX Books","version":"1.0","type":"link"}