{"product_id":"corporate-entrepreneurship-innovation-9780538478922","title":"Corporate Entrepreneurship \u0026 Innovation","description":"\u003cdiv class=\"book-description\"\u003e\n\u003cp\u003e\u003cstrong\u003eCorporate Entrepreneurship \u0026amp; Innovation\u003c\/strong\u003e by Morris, Michael. hardcover edition. ISBN: 9780538478922.\u003c\/p\u003e\n\u003cp\u003eThis innovative book will be a useful and trusted reference throughout your career, no matter which company or industry you work within. CORPORATE ENTREPRENEURSHIP \u0026amp; INNOVATION is a one-of-a-kind book for the emerging business arena of entrepreneurship and innovation. Built on years of research and experience, the book employs a clear and informative how-to approach and features sections and chapters organized according to a summary model of the corporate entrepreneurship process. This groundbreaking book fulfills a real business need, because many executives consider entrepreneurial behavior a key to sustaining their companies competitive advantage, but few possess genuine knowledge of the subject or understand how to apply it. The Third Edition of CORPORATE ENTREPRENEURSHIP \u0026amp; INNOVATION provides detailed, actionable answers to the \"what,\" \"how,\" \"where,\" and \"who\" questions surrounding corporate entrepreneurship, giving you the knowledge and skills to take a leadership role in today’s dynamic business environment.\u003c\/p\u003e\n\u003c\/div\u003e","brand":"Cengage Learning","offers":[{"title":"Default Title","offer_id":45254437044277,"sku":"ByrdShop_0538478926","price":99.24,"currency_code":"USD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0627\/8139\/0901\/files\/9780538478922_ee992088-c41e-4466-aa51-b2e1ad4955a6.jpg?v=1779959862","url":"https:\/\/atxbooks.com\/products\/corporate-entrepreneurship-innovation-9780538478922","provider":"ATX Books","version":"1.0","type":"link"}