{"product_id":"corporate-venturing-creating-new-businesses-within-the-firm-9780875843216","title":"Corporate Venturing: Creating New Businesses Within the Firm","description":"\u003cdiv class=\"book-description\"\u003e\n\u003cp\u003e\u003cstrong\u003eCorporate Venturing: Creating New Businesses Within the Firm\u003c\/strong\u003e by Macmillan, Ian C.. hardcover edition. ISBN: 9780875843216.\u003c\/p\u003e\n\u003cp\u003e\"Innovate\" and \"create\" are mantras for todays companies that hope to gain a competitive edge and prosper in the coming years. But once firms take up the entrepreneurial challenge, how can they turn good ideas into viable ventures and ultimately, into successful new businesses?\u003c\/p\u003e\n\u003c\/div\u003e","brand":"Harvard Business Review Press","offers":[{"title":"Default Title","offer_id":45253934678069,"sku":"ByrdShop_0875843212","price":52.84,"currency_code":"USD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0627\/8139\/0901\/files\/9780875843216_07b8446f-8ee0-459d-b248-4965c9d8bbd6.jpg?v=1779951859","url":"https:\/\/atxbooks.com\/products\/corporate-venturing-creating-new-businesses-within-the-firm-9780875843216","provider":"ATX Books","version":"1.0","type":"link"}