{"product_id":"crafting-and-executing-strategy-concepts-9781260157376","title":"Crafting and Executing Strategy: Concepts","description":"\u003cp\u003eCrafting \u0026amp; Executing Strategy 22e has a long-standing reputation of being the most teachable text. Its engaging  clearly articulated and conceptually balanced mainstream treatment of the latest developments in theory and practice include the clearest presentation of the value-price-cost framework. Our co-author  Margaret Peteraf  a highly regarded researcher  helped integrate both the resource-based view of the firm from the perspective of both single-business and multi-business strategies.\u003c\/p\u003e","brand":"My Store","offers":[{"title":"Default Title","offer_id":45647132786741,"sku":"ByrdShop_1260157377","price":94.26,"currency_code":"USD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0627\/8139\/0901\/files\/9781260157376.jpg?v=1781688925","url":"https:\/\/atxbooks.com\/products\/crafting-and-executing-strategy-concepts-9781260157376","provider":"ATX Books","version":"1.0","type":"link"}