{"product_id":"creating-breakthrough-products-innovation-from-product-planning-to-program-approval-9780132618625","title":"Creating Breakthrough Products: Innovation from Product Planning to Program Approval","description":"\u003cdiv class=\"book-description\"\u003e\n\u003cp\u003e\u003cstrong\u003eCreating Breakthrough Products: Innovation from Product Planning to Program Approval\u003c\/strong\u003e by Craig M. Vogel. paperback edition. ISBN: 9780132618625.\u003c\/p\u003e\n\u003cp\u003eCreating Breakthrough Products identifies key factors associated with successful innovation, and presents an insightful and comprehensive approach to building products and services that redefine markets -- or create new ones. Learn to identify Product Opportunity Gaps that can lead to enormous success; control and navigate the \"Fuzzy Front End\" of the product development process; and leverage contributions from diverse product teams -- while staying relentlessly focused on your customers values and lifestyles.\u003c\/p\u003e\n\u003c\/div\u003e","brand":"PEARSON EDUCATION","offers":[{"title":"Default Title","offer_id":67931887730741,"sku":"ByrdShop_0132618621","price":248.68,"currency_code":"USD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0627\/8139\/0901\/files\/9780132618625.jpg?v=1794218651","url":"https:\/\/atxbooks.com\/products\/creating-breakthrough-products-innovation-from-product-planning-to-program-approval-9780132618625","provider":"ATX Books","version":"1.0","type":"link"}