{"product_id":"creating-powerful-radio-getting-keeping-and-growing-audiences-news-talk-information-personality-broadcast-hd-satellite-internet-9780240519289","title":"Creating Powerful Radio: Getting, Keeping and Growing Audiences News, Talk, Information \u0026 Personality Broadcast, HD, Satellite \u0026 Internet","description":"\u003cdiv class=\"book-description\"\u003e\n\u003cp\u003e\u003cstrong\u003eCreating Powerful Radio: Getting, Keeping and Growing Audiences News, Talk, Information \u0026amp; Personality Broadcast, HD, Satellite \u0026amp; Internet\u003c\/strong\u003e by Geller, Valerie. paperback edition. ISBN: 9780240519289.\u003c\/p\u003e\n\u003cp\u003eBeyond Powerful Radio, the new edition of Creating Powerful Radio, is now available from Focal Press, complete with updated instructors manual. ISBN 9780240522241\n\nCreating Powerful Radio\nFor Managers, Programmers and Talent\n\n* GROW AUDIENCES - Increase your ratings! LifeStage Demographics: Know your audience and how they listen.\n\n* PROGRAMMING Build exciting programming - even on dull news days - with proven techniques to guide programmers and talent to the next level of performance.\n\n* NEWS: Write, produce and deliver powerful news. Learn multiple version techniques and much more.\n\n* PERSONALITY Identify winning talent. Develop strong air personalities. Learn to manage high ego talent and motivate your staff to do their best.\n\n* TALK Secrets to improve your show. Learn powerful radio interview techniques and ways to make the talk win big.\n\n* INFORMATION Break down the walls between news and entertainment radio. Creative methods to easily write and deliver complex, detailed stories or issues using the multi-version method.\n\n* PROMOTIONS Learn methods to spread the word about your station and write powerful copy for more effective promos and commercials\n\n* AIRCHECKING A comprehensive step-by-step guide to show prep and effective airchecking.\n\nValerie Geller is an internationally acclaimed broadcast consultant working with stations that emphasize news, talk, information and personality radio.\n\nwww.gellermedia.com\u003c\/p\u003e\n\u003c\/div\u003e","brand":"Routledge","offers":[{"title":"Default Title","offer_id":44958093508661,"sku":"ByrdShop_0240519280","price":29.19,"currency_code":"USD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0627\/8139\/0901\/files\/9780240519289_4963224e-62bf-4f32-87a7-d9263edd1c6c.jpg?v=1778726009","url":"https:\/\/atxbooks.com\/products\/creating-powerful-radio-getting-keeping-and-growing-audiences-news-talk-information-personality-broadcast-hd-satellite-internet-9780240519289","provider":"ATX Books","version":"1.0","type":"link"}