{"product_id":"creative-advertising-an-introduction-9781780671192","title":"Creative Advertising: An Introduction","description":"\u003cp\u003eCreative Advertising: An Introduction explores the fundamentals of advertising and branding  providing an indispensable overview of creative thinking in advertising practice.  The book offers clear guidance on portfolio presentation  making contacts  and skills building  on crafting ideas in copy and art direction  and on working with others in the larger creative process. It is full of advice from some of the worlds leading figures in advertising and is illustrated with numerous examples of award-winning work.\u003c\/p\u003e","brand":"My Store","offers":[{"title":"Default Title","offer_id":45655952719925,"sku":"ByrdShop_1780671199","price":67.74,"currency_code":"USD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0627\/8139\/0901\/files\/9781780671192.jpg?v=1781946293","url":"https:\/\/atxbooks.com\/products\/creative-advertising-an-introduction-9781780671192","provider":"ATX Books","version":"1.0","type":"link"}