{"product_id":"creative-advertising-new-edition-9780500287330","title":"Creative Advertising, New Edition","description":"\u003cdiv class=\"book-description\"\u003e\n\u003cp\u003e\u003cstrong\u003eCreative Advertising, New Edition\u003c\/strong\u003e by Pricken, Mario. paperback edition. ISBN: 9780500287330.\u003c\/p\u003e\n\u003cp\u003e\"More than just a nice-to-look-at, easy-to-flip-through book...Pricken has loftier goals―namely, to transform readers into top creatives by introducing them to a variety of techniques and ideas.\"―Adweek Unraveling the creative process behind some of the most effective campaigns of recent years, Mario Pricken showcases over two hundred examples of international advertising from a wide range of media, including magazines, billboards, television, movies, and the Internet. Each chapter highlights different practical methods for creating innovative and unforgettable ads, with award-winning work from some of the most influential names in the industry. This second edition includes a completely revised and updated introductory chapter plus dozens of new examples that demonstrate a fascinating range of approaches. 450+ illustrations, 280 in color\u003c\/p\u003e\n\u003c\/div\u003e","brand":"Thames \u0026 Hudson","offers":[{"title":"Default Title","offer_id":44954533756981,"sku":"ByrdShop_0500287333","price":53.53,"currency_code":"USD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0627\/8139\/0901\/files\/9780500287330_24447a79-5e0a-4e80-a812-61f3e933edb6.jpg?v=1778726165","url":"https:\/\/atxbooks.com\/products\/creative-advertising-new-edition-9780500287330","provider":"ATX Books","version":"1.0","type":"link"}