{"product_id":"cutlip-and-centers-effective-public-relations-9780136029694","title":"Cutlip and Center's Effective Public Relations","description":"\u003cp\u003eEffective Public Relations  10\/e  presents a comprehensive summary of public relations concepts  theory  principles  history  management  and practices. This bible of the public relations field continues in its role as the single most authoritative and complete reference for public relations professionals. Still the most comprehensive and authoritative introductory book  continuing its long-standing tradition as the most-cited reference book. Often referred to as the bible of public relations  the new edition covers the many aspects of public relations theory and practice in a variety of settings. This text also serves as the basic reference for accreditation programs worldwide. Updates examples  sources  and references to provide readers with contemporary cases  contexts  and perspectives that illustrate major concepts and issues essential to understanding the field. The new edition offers an up-to-date synthesis and interpretation of the scholarly and professional literature. Expands discussions of how the public relations field relates to marketing  integrated marketing communication (IMC)  and related management functions  clarifying the unique and essential role of the public relations management function in organizations. An excellent  essential desk reference for those in the practice.\u003c\/p\u003e","brand":"My Store","offers":[{"title":"Default Title","offer_id":45279931301941,"sku":"ByrdShop_0136029698","price":67.01,"currency_code":"USD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0627\/8139\/0901\/files\/9780136029694.jpg?v=1780616136","url":"https:\/\/atxbooks.com\/products\/cutlip-and-centers-effective-public-relations-9780136029694","provider":"ATX Books","version":"1.0","type":"link"}