{"product_id":"designing-for-the-greater-good-the-best-in-causerelated-marketing-and-nonprofit-design-9780061765308","title":"Designing for the Greater Good: The Best in Cause-Related Marketing and Nonprofit Design","description":"\u003cdiv class=\"book-description\"\u003e\n\u003cp\u003e\u003cstrong\u003eDesigning for the Greater Good: The Best in Cause-Related Marketing and Nonprofit Design\u003c\/strong\u003e by Top, Peleg. hardcover edition. ISBN: 9780061765308.\u003c\/p\u003e\n\u003cp\u003eDesigning for the Greater Good features interviews with leading designers who do cause-related work for myriad types of organizations. Whether branding an identity for a non-profit, designing invitations for fundraisers, pitching slogans, or creating marketing material, it is critical that the graphic design of cause-related organizations attract attention to their goals, events, and campaigns; Designing for the Greater Good provides practical advice and examples for effective cause-related design projects. Featured is a wealth of eye-catching full-color examples, including the wildly successful Lance Armstrong “Livestrong” campaign, and a valuable Q\u0026amp;A with influential designers from both government-funded and private non-profits.\u003c\/p\u003e\n\u003c\/div\u003e","brand":"Harper","offers":[{"title":"Default Title","offer_id":45256261664821,"sku":"ByrdShop_0061765309","price":66.0,"currency_code":"USD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0627\/8139\/0901\/files\/9780061765308_7a3028b7-63d1-49fb-8b7e-340b6b748539.jpg?v=1779940492","url":"https:\/\/atxbooks.com\/products\/designing-for-the-greater-good-the-best-in-causerelated-marketing-and-nonprofit-design-9780061765308","provider":"ATX Books","version":"1.0","type":"link"}