{"product_id":"destination-marketing-9781138912908","title":"Destination Marketing","description":"\u003cdiv class=\"book-description\"\u003e\n\u003cp\u003e\u003cstrong\u003eDestination Marketing\u003c\/strong\u003e by Pike, Steven. paperback edition. ISBN: 9781138912908.\u003c\/p\u003e\n\u003cp\u003eDestination Marketing offers the reader an integrated and comprehensive overview of the key challenges and constraints facing destination marketing organisations (DMOs) and how destination marketing can be planned, implemented and evaluated to achieve successful destination competitiveness.\n\nThis new second edition has been revised and updated to include:\nnew slimline 15-chapter structure\n\nnew chapters on Destination Competitiveness and Technology\n\nnew and updated case studies throughout, including emerging markets\n\nnew content on social media marketing in destination marketing organisations and sustainable destination marketing\n\nadditional online resources for lecturers and students including PowerPoint slides, quizzes and discussion questions.\n\nIt is written in an engaging style and applies theory to a range of tourism destinations at the consumer, business, national and international level by using topical examples.\u003c\/p\u003e\n\u003c\/div\u003e","brand":"Routledge","offers":[{"title":"Default Title","offer_id":44977102454837,"sku":"ByrdShop_1138912905","price":93.64,"currency_code":"USD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0627\/8139\/0901\/files\/9781138912908_03dfbfaf-dfc6-4638-9b05-4b5c71d1178d.jpg?v=1778739238","url":"https:\/\/atxbooks.com\/products\/destination-marketing-9781138912908","provider":"ATX Books","version":"1.0","type":"link"}