{"product_id":"digital-analytics-for-marketing-mastering-business-analytics-9781138190689","title":"Digital Analytics for Marketing (Mastering Business Analytics)","description":"\u003cp\u003eThis comprehensive book provides students with a \"grand tour\" of the tools needed to measure digital activity and implement best practices for using data to inform marketing strategy. It is the first text of its kind to introduce students to analytics platforms from a practical marketing perspective. Demonstrating how to integrate large amounts of data from web  digital  social  and search platforms  this helpful guide offers actionable insights into data analysis  explaining how to \"connect the dots\" and \"humanize\" information to make effective marketing decisions. The author covers timely topics  such as social media  web analytics  marketing analytics challenges  and dashboards  helping students to make sense of business measurement challenges  extract insights  and take effective actions. The books experiential approach  combined with chapter objectives  summaries  and review questions  will engage readers  deepening learning by helping them to think outside the box. Filled with engaging  interactive exercises  and interesting insights from an industry expert  this book will appeal to students of digital marketing  online marketing  and analytics. A companion website features an instructors manual  test bank  and PowerPoint slides.\u003c\/p\u003e","brand":"My Store","offers":[{"title":"Default Title","offer_id":45789705240629,"sku":"ByrdShop_1138190683","price":48.37,"currency_code":"USD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0627\/8139\/0901\/files\/9781138190689.jpg?v=1784695306","url":"https:\/\/atxbooks.com\/products\/digital-analytics-for-marketing-mastering-business-analytics-9781138190689","provider":"ATX Books","version":"1.0","type":"link"}