{"product_id":"digital-marketing-9780999486184","title":"Digital Marketing","description":"\u003cdiv class=\"book-description\"\u003e\n\u003cp\u003e\u003cstrong\u003eDigital Marketing\u003c\/strong\u003e by Kagan, Jeremy. hardcover edition. ISBN: 9780999486184.\u003c\/p\u003e\n\u003cp\u003eThis book is designed to bring the educated layperson -- the typical marketer or business\nprofessional familiar with the topic -- to a point where digital methods become an essential\nelement of their integrated marketing strategy from the onset. We will approach the topic strategically,\nbut also dive into elements of tactical execution across all the major digital channels:\nsearch, display, email, social, and mobile. Our approach will focus on the ultimate business goals and results of a marketing strategy -- and how to frame these objectives and measure them for success -- rather than just showcase every \"shiny new object,\" app, or social network. Given the rapidly changing subject matter in\nthe book, well provide extensive examples, tools and resources for use outside the confines of\nthe text, and in a special section at the end of each chapter.\u003c\/p\u003e\n\u003c\/div\u003e","brand":"wessex, inc.","offers":[{"title":"Default Title","offer_id":45816182341685,"sku":"ByrdShop_0999486187","price":64.06,"currency_code":"USD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0627\/8139\/0901\/files\/9780999486184_6a23f2c0-e2ef-43d8-aad1-52331822ca35_8eb6fbb4-b2a1-4e43-a385-5c220f6b5bfa.jpg?v=1789664364","url":"https:\/\/atxbooks.com\/products\/digital-marketing-9780999486184","provider":"ATX Books","version":"1.0","type":"link"}