{"product_id":"direct-mail-and-mail-order-handbook-9780850131161","title":"Direct Mail and Mail Order Handbook","description":"\u003cdiv class=\"book-description\"\u003e\n\u003cp\u003e\u003cstrong\u003eDirect Mail and Mail Order Handbook\u003c\/strong\u003e by Hodgson, Richard S.. hardcover edition. ISBN: 9780850131161.\u003c\/p\u003e\n\u003cp\u003eNow in its 13th edition, this popular \"standby\" continues to serve management as a comprehensive and up-to-date source of useful data and information on problems related to sales. The book covers the field from selecting, training, and compensating salespeople to building up present markets, developing new ones, and the control of costs, profits, and expenses. 1,006 pages. 13th edition. Illustrated with case studies.\u003c\/p\u003e\n\u003c\/div\u003e","brand":"Brand: Dartnell Corp","offers":[{"title":"Default Title","offer_id":44643531817013,"sku":"ByrdShop_0850131162","price":227.89,"currency_code":"USD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0627\/8139\/0901\/files\/ByrdShop_0850131162_b618c1a8-fa6f-4636-8c90-0f0498f7da3b.jpg?v=1781168001","url":"https:\/\/atxbooks.com\/products\/direct-mail-and-mail-order-handbook-9780850131161","provider":"ATX Books","version":"1.0","type":"link"}