{"product_id":"disciplined-entrepreneurship-24-steps-to-a-successful-startup-9781118692288","title":"Disciplined Entrepreneurship: 24 Steps to a Successful Startup","description":"\u003cp\u003e24 Steps to Success! Disciplined Entrepreneurship will change the way you think about starting a company. Many believe that entrepreneurship cannot be taught  but great entrepreneurs arent born with something special  they simply make great products. This book will show you how to create a successful startup through developing an innovative product. It breaks down the necessary processes into an integrated  comprehensive  and proven 24-step framework that any industrious person can learn and apply. You will learn: Why the F word  focus  is crucial to a startups success Common obstacles that entrepreneurs face  and how to overcome them How to use innovation to stand out in the crowd  its not just about technology Whether youre a first-time or repeat entrepreneur  Disciplined Entrepreneurship gives you the tools you need to improve your odds of making a product people want. Author Bill Aulet is the managing director of the Martin Trust Center for MIT Entrepreneurship as well as a senior lecturer at the MIT Sloan School of Management.  For more please visit http:\/\/disciplinedentrepreneurship.com\/\u003c\/p\u003e","brand":"My Store","offers":[{"title":"Default Title","offer_id":45951487574069,"sku":"ByrdShop_1118692284","price":64.88,"currency_code":"USD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0627\/8139\/0901\/files\/9781118692288.jpg?v=1788109658","url":"https:\/\/atxbooks.com\/products\/disciplined-entrepreneurship-24-steps-to-a-successful-startup-9781118692288","provider":"ATX Books","version":"1.0","type":"link"}