{"product_id":"disrupt-think-the-unthinkable-to-spark-transformation-in-your-business-9780133995909","title":"Disrupt: Think the Unthinkable to Spark Transformation in Your Business","description":"\u003cp\u003eMaster a complete five-step program for identifying and executing on disruptive business opportunities! Now updated and even more effective  Luke Williams Disrupt  Second Edition combines the design industrys most powerful \"disruptive thinking\" and \"disruptive leadership\" techniques with real business implementation discipline.  Drawing on his pioneering experience innovating at the legendary frog design (and teaching innovation at NYU Stern School of Business)  Williams shows exactly how to generate and execute on a steady stream of disruptive strategies. Using real-world examples  Williams shows how the more unexpected an idea  the smaller the number of competitors  and the more successful the company that brings it to market.  Youll walk through generating your disruptive hypothesis  defining your disruptive market opportunity  creating multiple disruptive ideas  shaping them into an actionable solution  and persuading key stakeholders to adopt or invest in your solution. Best of all  youll discover powerful ways to lead disruptive thinking in a new section added to this edition: The Disruptive Leader.  Disrupt  Second Edition is for all entrepreneurs  product and marketing managers  R\u0026amp;D specialists  strategists  and senior executives seeking to create disruptive products  services  and customer experiences. It offers you a systematic and proven way to redefine your companys future  stun your industry  and leave your competitors scrambling to catch up.\u003c\/p\u003e","brand":"My Store","offers":[{"title":"Default Title","offer_id":45789772513333,"sku":"ByrdShop_0133995909","price":38.96,"currency_code":"USD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0627\/8139\/0901\/files\/9780133995909.jpg?v=1784697733","url":"https:\/\/atxbooks.com\/products\/disrupt-think-the-unthinkable-to-spark-transformation-in-your-business-9780133995909","provider":"ATX Books","version":"1.0","type":"link"}