{"product_id":"distribution-channels-understanding-and-managing-channels-to-market-9780749462697","title":"Distribution Channels: Understanding and Managing Channels to Market","description":"\u003cp\u003eUnderstanding marketing distribution business models is critical to business success. With distribution now representing around half of almost every industrys activities  optimizing routes to market has never been so important.  Using numerous real-life examples  Distribution Channels explores the chain that makes products and services available for market and explains how to make the most of each step of the process. By defining the role and significance of the various partners involved  including distributors  wholesalers  final-tier channel players  retailers and franchise systems  the text provides a clear understanding of the entire go-to-market process  while also explaining channel partners business models and how to engage with them for effective market access.  Distribution Channels covers both the tactical and strategic dimensions of channel economics as well as containing information on accessing and servicing markets and customers  controlling brands  integrating web and online channels  building the value proposition and creating differentiation.  There are specific sections on the economics of working with Distributors (wholesalers)  Final tier trade channel players. Retailers and Franchises  including sections on how to gain and build share with each type of channel  and which business measures to emphasise depnding on whether the venodr is a new entrant or a market leader.  The section on Franchising  added in the latest edition  provides a rare insight into how large franchise sytems work  how to gain access and how to position a supplier to build business with or through a major franchise system.  Comprehensive and clear  this book provides the knowledge needed to improve a business model to ensure maximum market exposure and successful product delivery.  The book is written for the practioner in industry  but is rigorous enough to have been adaopted as a standard text in several universities teaching marketing and business courses.\u003c\/p\u003e","brand":"My Store","offers":[{"title":"Default Title","offer_id":45647084748853,"sku":"ByrdShop_0749462698","price":132.03,"currency_code":"USD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0627\/8139\/0901\/files\/9780749462697.jpg?v=1781688322","url":"https:\/\/atxbooks.com\/products\/distribution-channels-understanding-and-managing-channels-to-market-9780749462697","provider":"ATX Books","version":"1.0","type":"link"}