{"product_id":"doing-survey-research-9781138043398","title":"Doing Survey Research","description":"\u003cp\u003eEach day we are faced with continuing claims made by media pundits  politicians  teachers  and friends  often quoting research. Consider also the numerous comments and posts on Internet blogs  Twitter  and Facebook that illustrate the confusion between opinion and factual data. How do we learn to interpret the research we hear about and read  to distinguish opinions from scientific facts  and to use this knowledge to conduct our own studies to answer the questions faced in everyday situations? Understanding the components that go into scientific research and learning how to do research  make decisions about which statistics to use  and analyze statistical findings are goals for everyone in todays research-oriented world. Questions about the reliability and validity of data from a study or public opinion poll come up routinely and need critical review. This book contributes to achieving these objectives. Doing Survey Research is intended for people who want to learn how to conduct quantitative studies for a project in an undergraduate course  a graduate-level thesis  or a survey that an employer may want completed. This brief  practical textbook prepares beginners to conduct their own survey research and write up the results  as well as read and interpret other peoples research. It combines survey design with data analysis and interpretation. And it is for those who need to understand and critically interpret survey research found in scholarly journals  reports distributed in the workplace  and social scientific findings presented online in the media  on a blog  or in social media postings. Essential new updates to this edition include coverage of Big Data  Meta-Analysis  and A\/B testing methodologymethods used by scholars as well as businesses like Netflix and Amazon. New to this Fourth Edition Each chapter and its exercises feature updated data and illustrations from current academic and popular articles relevant to todays web-oriented students  including studies focused on topics related to social media. Update web site http:\/\/doingsurveyresearch.wordpress.com\/ New Coverage of Big Data (used by popular web sites like Amazon and Netflix) and the ethical issues which emerge not only about privacy  but also how it relates to the methods discussed in this book about sampling  probability  and research design. New coverage of meta-data  and the increasingly popular method in many professional and other settings.\u003c\/p\u003e","brand":"My Store","offers":[{"title":"Default Title","offer_id":45651741278261,"sku":"ByrdShop_1138043397","price":58.69,"currency_code":"USD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0627\/8139\/0901\/files\/9781138043398.jpg?v=1781838961","url":"https:\/\/atxbooks.com\/products\/doing-survey-research-9781138043398","provider":"ATX Books","version":"1.0","type":"link"}