{"product_id":"donorcentered-fundraising-9780968797815","title":"Donor-Centered Fundraising","description":"\u003cp\u003eIn this thought-provoking book  author  researcher  and consultant Penelope Burk describes a groundbreaking methodology that challenges accepted fundraising practice and raises much more money. Working from research conducted over six years with hundreds of charities and donors  Donor-Centered Fundraising paints a candid picture of why donors stop giving to charities they once supported  and what it will take to preserve their loyalty in the future. In clear language and backed by statistical evidence  Penelope Burk explores the pitfalls of our traditional approaches to donor communication and recognition and articulates what donors want but seldom get from the charities they support. The book features straightforward and accessible calculations that show how much money charities are failing to raise  and offers a step-by-step procedure for testing a donor-centered alternative and gaining its acceptance in any organization. Filled with eye-opening  humorous  and often poignant anecdotes from both donors and charities  Donor-Centered Fundraising is both a revealing expose and an entertaining read. This book is written for fundraisers  executive directors  communications staff  board members  and any staff or volunteers who interact with donors or deal with the financial support of charitable organizations. Donor-Centered Fundraising sets a new standard for success and establishes itself as the essential fundraising methodology for the times.\u003c\/p\u003e","brand":"My Store","offers":[{"title":"Default Title","offer_id":45279996379189,"sku":"ByrdShop_0968797814","price":61.34,"currency_code":"USD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0627\/8139\/0901\/files\/9780968797815.jpg?v=1780617333","url":"https:\/\/atxbooks.com\/products\/donorcentered-fundraising-9780968797815","provider":"ATX Books","version":"1.0","type":"link"}