{"product_id":"dont-make-me-think-a-common-sense-approach-to-web-usability-9780789723109","title":"Don't Make Me Think! A Common Sense Approach to Web Usability","description":"\u003cdiv class=\"book-description\"\u003e\n\u003cp\u003e\u003cstrong\u003eDon't Make Me Think! A Common Sense Approach to Web Usability\u003c\/strong\u003e by Steve Krug. Paperback edition. ISBN: 9780789723109.\u003c\/p\u003e\n\u003cp\u003ePeople wont use your web site if they cant find their way around it. Whether you call it usability, ease-of-use, or just good design, companies staking their fortunes and their futures on their Web sites are starting to recognize that its a bottom-line issue. In Dont Make Me Think, usability expert Steve Krug distills his years of experience and observation into clear, practical--and often amusing--common sense advice for the people in the trenches (the designers, programmers, writers, editors, and Webmasters), the people who tell them what to do (project managers, business planners, and marketing people), and even the people who sign the checks.\nKrugs clearly explained, easily absorbed principles will help you sleep better at night knowing that all the hard work going into your site is producing something that people will actually want to use.\u003c\/p\u003e\n\u003c\/div\u003e","brand":"New Riders","offers":[{"title":"Default Title","offer_id":44428381388853,"sku":"ByrdShop_0789723107","price":26.73,"currency_code":"USD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0627\/8139\/0901\/files\/9780789723109_5fa0d15f-d764-42c1-9d0b-6debcc3867b6.jpg?v=1784293023","url":"https:\/\/atxbooks.com\/products\/dont-make-me-think-a-common-sense-approach-to-web-usability-9780789723109","provider":"ATX Books","version":"1.0","type":"link"}