{"product_id":"economics-for-managers-9780136065524","title":"Economics for Managers","description":"\u003cp\u003eEconomics for Managers presents the fundamental ideas of microeconomics and macroeconomics and then integrates them from a managerial decision-making perspective in a framework that can be used by any manager  executive or decision-maker.  To be competitive in todays business environment  managers must understand how economic forces affect their business and what must be considered when making business decisions. This is the only book that provides a thorough and applied understanding of both micro- and macroeconomic concepts to the non-economics based reader.  The second edition retains all the same core concepts and straightforward material on micro- and macroeconomics while incorporating new case material and real-world examples.  Managers and Economics; Demand  Supply  and Equilibrium Prices; Demand Elasticities ; Techniques for Understanding Consumer Demand and Behavior; Production and Cost Analysis in the Short Run; Production and Cost Analysis in the Long Run; Market Structure: Perfect Competition; Market Structure: Monopoly and Monopolistic Competition; Market Structure: Oligopoly; Pricing Strategies for the Firm; Measuring Macroeconomic Activity ; Spending by Individuals  Firms  and Governments on Real Goods and Services; The Role of Money in the Macro Economy; The Aggregate Model of the Macro Economy; International and Balance of Payments Issues in the Macro Economy; Combining Micro and Macro Analysis for Managerial Decision Making  MARKET: For managers and executives with a basic foundation of micro- and macroeconomic concepts who would like to improve their core understanding of these principles in order to apply them from a managerial perspective.\u003c\/p\u003e","brand":"My Store","offers":[{"title":"Default Title","offer_id":45279788728373,"sku":"ByrdShop_013606552X","price":32.13,"currency_code":"USD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0627\/8139\/0901\/files\/9780136065524.jpg?v=1780610318","url":"https:\/\/atxbooks.com\/products\/economics-for-managers-9780136065524","provider":"ATX Books","version":"1.0","type":"link"}