{"product_id":"effective-health-risk-messages-a-stepbystep-guide-9780761915096","title":"Effective Health Risk Messages: A Step-By-Step Guide","description":"\u003cdiv class=\"book-description\"\u003e\n\u003cp\u003e\u003cstrong\u003eEffective Health Risk Messages: A Step-By-Step Guide\u003c\/strong\u003e by Witte, Kim. paperback edition. ISBN: 9780761915096.\u003c\/p\u003e\n\u003cp\u003eWinner of the Distinguished Book Award by the Applied Communication Division of the National Communication Association, 2001\nEffective Health Risk Messages provides step-by-step instructions for developing theoretically based campaigns that work. Readers will learn about message development theories, formative and summative evaluation, and even basic research designs for evaluating your campaign. Worksheets are provided at the end of each chapter to provide readers with hands-on, practical experiences in developing effective health risk messages. This book is suitable for practitioners, researchers, and students alike, and can act as a stand-alone text or supplementary text for persuasion, public health, advertising, and marketing classes.\u003c\/p\u003e\n\u003c\/div\u003e","brand":"Sage Publications","offers":[{"title":"Default Title","offer_id":44982167666741,"sku":"ByrdShop_0761915095","price":65.05,"currency_code":"USD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0627\/8139\/0901\/files\/9780761915096_03c143e1-581c-4a4c-8019-e8337e952119.jpg?v=1778752239","url":"https:\/\/atxbooks.com\/products\/effective-health-risk-messages-a-stepbystep-guide-9780761915096","provider":"ATX Books","version":"1.0","type":"link"}