{"product_id":"elements-of-persuasion-the-9780205196616","title":"Elements of Persuasion, The","description":"\u003cdiv class=\"book-description\"\u003e\n\u003cp\u003e\u003cstrong\u003eElements of Persuasion, The\u003c\/strong\u003e by Covino, William. paperback edition. ISBN: 9780205196616.\u003c\/p\u003e\n\u003cp\u003eNinth in the “Elements of Composition”series, The Elements of Persuasion is a brief and inexpensive alternative to longer, “standard” texts. The book provides students with a concise introduction to major theories of persuasion; analysis of political, cultural, and literary events that represent the significance and scope of persuasion; and a range of questions and exercises to develop critical reading and writing skills.\nAn introductory chapter offers a general overview of persuasion, illustrating the contributions of Aristotles Rhetoric, J.L. Austins speech act theory, and Kenneth Burkes dramatism with current examples from political oratory, advertising, and hypothetical situations, as well as extensive analysis of the “dramatism” of the O.J. Simpson trial. With this foundation, students are then able to begin their own analysis of persuasion in public discourse and to assess the elements of persuasion in their own writing.\u003c\/p\u003e\n\u003c\/div\u003e","brand":"PEARSON EDUCATION","offers":[{"title":"Default Title","offer_id":44986480918581,"sku":"ByrdShop_0205196616","price":55.89,"currency_code":"USD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0627\/8139\/0901\/files\/9780205196616_deb9483b-3a2f-4d57-8b6d-974d1796579b.jpg?v=1778754009","url":"https:\/\/atxbooks.com\/products\/elements-of-persuasion-the-9780205196616","provider":"ATX Books","version":"1.0","type":"link"}