{"product_id":"eloquence-in-an-electronic-age-the-transformation-of-political-speechmaking-9780195038262","title":"Eloquence in an Electronic Age: The Transformation of Political Speechmaking","description":"\u003cp\u003eEvolving from the fiery oratory and booming declamations of Daniel Webster to the homey  \"there-you-go-again\" style of Ronald Reagan  political speech in America--and indeed our idea of eloquence--has changed dramatically in the last hundred years. In a book that abounds in humorous and revealing anecdotes  Kathleen Jamieson  author of the widely-praised Packaging the Presidency  offers a perceptive and often disturbing account of the transformation of eloquence in America. In this wide-ranging volume  Jamieson not only addresses fundamental issues about public speaking--how has eloquence been perceived and taught since the days of Cicero and Demosthenes? What makes a speech great? Why is public speaking in the classroom in decline today?--but she also analyses individual speakers (Truman  Dewey  Reagan  Carter  Bush  Ferraro) and significant speeches. She is particularly skillful in revealing how radio and TV have reshaped political oratory. She describes how costly air time and tight news formats have shrunk political discourse from hour-long oratories to \"news McNuggets\" and sixty-second ads...how the one-to-one atmosphere of television has resulted in a quieter  more intimate speaking style...and how television encourages the use of visual images  with the politicians words serving as mere captions. She also critiques the pervasive use of ghost-written speeches  which can have humorous results (one speaker  intending to denounce Watergate as \"this bizarre affair \" misread his ghosted speech and called it \"this brassiere affair\") but which also poses serious questions. Are some public officials merely mouthpieces? Who really runs the country when politicians rely on others to write important policy speeches? Ranging from the classical orations of Cicero  to Lincolns first inaugural address  to Kennedys \"Ich bin ein Berliner\" speech  this lively  well-documented volume contains a wealth of insight into public speaking  contemporary ideas about eloquence  and the future of political discourse in America.\u003c\/p\u003e","brand":"My Store","offers":[{"title":"Default Title","offer_id":45273115197493,"sku":"ByrdShop_0195038266","price":64.07,"currency_code":"USD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0627\/8139\/0901\/files\/9780195038262.jpg?v=1780486683","url":"https:\/\/atxbooks.com\/products\/eloquence-in-an-electronic-age-the-transformation-of-political-speechmaking-9780195038262","provider":"ATX Books","version":"1.0","type":"link"}