{"product_id":"empire-state-of-mind-how-jayz-went-from-street-corner-to-corner-office-9781591845409","title":"Empire State of Mind: How Jay-Z Went from Street Corner to Corner Office","description":"\u003cdiv class=\"book-description\"\u003e\n\u003cp\u003e\u003cstrong\u003eEmpire State of Mind: How Jay-Z Went from Street Corner to Corner Office\u003c\/strong\u003e by Greenburg, Zack O'Malley. paperback edition. ISBN: 9781591845409.\u003c\/p\u003e\n\u003cp\u003e\"Im not a businessman-Im a business, man.\"\n--Jay-Z\n\nSome people think Jay-Z is just another rapper. Others see him as just another celebrity\/mega-star. The reality is, no matter what you think Jay-Z is, he first and foremost a business. And as much as Martha Stewart or Oprah, he has turned himself into a lifestyle.\n\nYou can wake up to the local radio station playing Jay-Zs latest hit, spritz yourself with his 9IX cologne, slip on a pair of his Rocawear jeans, lace up your Reebok S. Carter sneakers, catch a Nets basketball game in the afternoon, and grab dinner at The Spotted Pig before heading to an evening performance of the Jay-Z-backed Broadway musicalFela! and a nightcap at his 40\/40 Club. Hell profit at every turn of your day.\n\nBut despite Jay-Zs success, there are still many Americans whose impressions of him are foggy, outdated, or downright incorrect. Surprisingly to many, he honed his business philosophy not at a fancy B school, but on the streets of Brooklyn, New York and beyond as a drug dealer in the 1980s.\n\nEmpire State of Mind tells the story behind Jay-Zs rise to the top as told by the people who lived it with him- from classmates at Brooklyns George Westinghouse High School; to the childhood friend who got him into the drug trade; to the DJ who convinced him to stop dealing and focus on music. This book explains just how Jay-Z propelled himself from the bleak streets of Brooklyn to the heights of the business world.\n\nZack OMalley Greenburg draws on his one-on-one interviews with hip-hop luminaries such as DJ Clark Kent, Questlove of The Roots, Damon Dash, Fred \"Fab 5 Freddy\" Brathwaite, MC Serch; NBA stars Jamal Crawford and Sebastian Telfair; and recording industry executives including Craig Kallman, CEO of Atlantic Records.\nHe also includes new information on Jay-Zs various business dealings, such as:\n\n* The feature movie about Jay-Z and his first basketball team that was filmed by Fab 5 Freddy in 2003 but never released.\n* The Jay-Z branded Jeep that was scrapped just before going into production.\n* The real story behind his association with Armand de Brignac champagne.\n* The financial ramifications of his marriage to Beyonce.\n\nJay-Zs tale is compelling not just because of his celebrity, but because it embodies the rags-to-riches American dream and is a model for any entrepreneur looking to build a commercial empire.\u003c\/p\u003e\n\u003c\/div\u003e","brand":"Portfolio","offers":[{"title":"Default Title","offer_id":44989288448053,"sku":"ByrdShop_1591845408","price":60.93,"currency_code":"USD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0627\/8139\/0901\/files\/9781591845409_e1276e75-023b-4161-82bf-7a7895183258.jpg?v=1778755264","url":"https:\/\/atxbooks.com\/products\/empire-state-of-mind-how-jayz-went-from-street-corner-to-corner-office-9781591845409","provider":"ATX Books","version":"1.0","type":"link"}