{"product_id":"end-of-advertising-as-we-know-it-9780471429661","title":"End of Advertising as We Know It","description":"\u003cp\u003eThe controversial marketing guru discusses the revolution in advertising strategy \"What can I say about Sergio Zyman? Hes a genius; thats all.\"-Warren Bennis  University Professor and DistinguishedProfessor of BusinessAdministration  USC Marshall School of Business In this follow-up to his bestselling book The End of Marketing As We Know It  Sergio Zyman  Coca-Colas renowned former chief marketing officer  argues that the business of advertising as we know it is dead. He uses real-world examples to illustrate how modern advertising overemphasizes art and entertainment and neglects the most important rule of advertising-sell the product. With a keen eye and a no-holds-barred approach  Zyman discusses how advertising died  what killed it  and how to revive it. He addresses the most critical issues affecting any organizations sales and marketing departments  using his time-tested  unorthodox  and sometimes even counterintuitive principles in order to translate key strategies into positive business results. For marketing managers  advertisers  and CEOs  this book offers groundbreaking advice from one of the legends of modern marketing  as well as the knowledge  insights  tools  and direction to transform advertising strategies from hoping to planning  from art to science  from guessing to knowing  and from random success to planned success.\u003c\/p\u003e","brand":"My Store","offers":[{"title":"Default Title","offer_id":45789755277365,"sku":"ByrdShop_047142966X","price":55.96,"currency_code":"USD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0627\/8139\/0901\/files\/9780471429661.jpg?v=1784696743","url":"https:\/\/atxbooks.com\/products\/end-of-advertising-as-we-know-it-9780471429661","provider":"ATX Books","version":"1.0","type":"link"}