{"product_id":"enduring-passion-the-story-of-the-mercedesbenz-brand-9780470018026","title":"Enduring Passion: The Story of the Mercedes-Benz Brand","description":"\u003cdiv class=\"book-description\"\u003e\n\u003cp\u003e\u003cstrong\u003eEnduring Passion: The Story of the Mercedes-Benz Brand\u003c\/strong\u003e by Butterfield, Leslie. hardcover edition. ISBN: 9780470018026.\u003c\/p\u003e\n\u003cp\u003eThe three-pointed star. Magic. Mystique. Mercedes-Benz.\nWith its legendary performance and quality, Mercedes-Benz is one of the most recognizable brands in existence. The first book to examine Mercedes-Benz as a brand phenomenon, Enduring Passion provides a fascinating look at how the brand developed and the myths and realities surrounding it as it faced the global convulsions of war, mergers, and economic uncertainty. Handsomely produced in a large format and richly illustrated with previously unpublished photographs, Enduring Passion is the life story of the Mercedes-Benz brand and how its iconic symbol became a synonym for power and elegance.\u003c\/p\u003e\n\u003c\/div\u003e","brand":"Wiley","offers":[{"title":"Default Title","offer_id":45253838569525,"sku":"ByrdShop_047001802X","price":97.98,"currency_code":"USD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0627\/8139\/0901\/files\/9780470018026_38323e8b-39c1-4c4b-8b6f-4f219338bb13.jpg?v=1779947915","url":"https:\/\/atxbooks.com\/products\/enduring-passion-the-story-of-the-mercedesbenz-brand-9780470018026","provider":"ATX Books","version":"1.0","type":"link"}