{"product_id":"entrepreneurship-for-everyone-a-student-textbook-9781412947763","title":"Entrepreneurship for Everyone: A Student Textbook","description":"\u003cp\u003eIn this groundbreaking textbook approach to the study of entrepreneurship  Robert Mellor brings to the non-specialist not only the crucial issues of the field that they will need to know  but also bridges the gap between business knowledge and expert knowledge from other disciplines. The textbook provides relevant and targeted specialist chapters aimed towards a variety of fields - from sustainable industries  information technology; healthcare  biotechnology  as well as the musical and creative industries.  Key entrepreneurship concepts that are covered include:  - the theories and tools of creative thinking - market research - intellectual property protection - relevant economics\u003c\/p\u003e","brand":"My Store","offers":[{"title":"Default Title","offer_id":45652309344309,"sku":"ByrdShop_1412947766","price":73.43,"currency_code":"USD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0627\/8139\/0901\/files\/9781412947763.jpg?v=1781850951","url":"https:\/\/atxbooks.com\/products\/entrepreneurship-for-everyone-a-student-textbook-9781412947763","provider":"ATX Books","version":"1.0","type":"link"}