{"product_id":"essentials-of-investments-9781260013924","title":"Essentials of Investments","description":"\u003cp\u003eThe market leading undergraduate investments textbook  Essentials of Investments by Bodie  Kane  and Marcus  emphasizes asset allocation while presenting the practical applications of investment theory. The authors have eliminated unnecessary mathematical detail and concentrate on the intuition and insights that will be useful to practitioners throughout their careers as new ideas and challenges emerge from the financial marketplace. The Eleventh Edition includes increased attention to changes in market structure and trading technology  while continuing to be organized around one basic theme - that security markets are nearly efficient.\u003c\/p\u003e","brand":"My Store","offers":[{"title":"Default Title","offer_id":45666152513589,"sku":"ByrdShop_1260013928","price":195.46,"currency_code":"USD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0627\/8139\/0901\/files\/9781260013924.jpg?v=1782420994","url":"https:\/\/atxbooks.com\/products\/essentials-of-investments-9781260013924","provider":"ATX Books","version":"1.0","type":"link"}