{"product_id":"essentials-of-marketing-loose-leaf-9781264024063","title":"Essentials of Marketing - Loose Leaf","description":"\u003cp\u003ePerreaults Essentials of Marketing 17e looks at the best of marketing  where marketing practices meet target customer needs and make the world a better place. Dating back to Jerry McCarthys ground-breaking categorization of the 4Ps of Marketing  our practical  research-based product continues to emphasize marketing strategy planning. There are several big changes to this edition of Essentials of Marketing and hundreds of smaller ones. The many dramatic changes in the market environment and marketing strategy are reflected throughout the print  digital and supplemental package. Additionally  each revision of Essentials of Marketing has a few key themes that we incorporate based on the needs of the market and reviewer feedback. In 17e  we have incorporated (1) NEW marketing for a better world (#M4BW)  (2) marketing analytics  (3) active learning  and (4) currency. The following page provides a brief overview of these themes: SupportAtEveryStep.\u003c\/p\u003e","brand":"My Store","offers":[{"title":"Default Title","offer_id":45648209608757,"sku":"ByrdShop_1264024061","price":84.91,"currency_code":"USD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0627\/8139\/0901\/files\/9781264024063.jpg?v=1781712755","url":"https:\/\/atxbooks.com\/products\/essentials-of-marketing-loose-leaf-9781264024063","provider":"ATX Books","version":"1.0","type":"link"}