{"product_id":"essentials-of-marketing-looseleaf-standalone-book-9781259573538","title":"Essentials of Marketing- LOOSELEAF - Standalone book","description":"\u003cp\u003eMarketings pillar \"Four Ps\" framework was first introduced by Jerome McCarthy in the 1960s. Its managerial orientation and practical \"How-To-Do-It\" strategy planning approach continues wit this newest 15th edition of Essentials of Marketing: A Marketing Strategy Planning Approach.  Essentials of Marketing prepares students for success by teaching skills through examples  explanations  frameworks  models  classification systems  cases  and practical how-to techniques geared toward increasing analytical abilities and helping students figure out how to do a superior job of satisfying customers. Special topics like relationship marketing  international marketing  services marketing  marketing and the Internet  marketing for nonprofit organizations  ethics  social issues  and business-to-business marketing are integrated throughout.\u003c\/p\u003e","brand":"My Store","offers":[{"title":"Default Title","offer_id":45646747598901,"sku":"ByrdShop_1259573532","price":55.51,"currency_code":"USD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0627\/8139\/0901\/files\/9781259573538.jpg?v=1781677996","url":"https:\/\/atxbooks.com\/products\/essentials-of-marketing-looseleaf-standalone-book-9781259573538","provider":"ATX Books","version":"1.0","type":"link"}