{"product_id":"essentials-of-marketing-research-9780078028816","title":"Essentials of Marketing Research","description":"\u003cp\u003eEssentials of Marketing Research concisely delivers an up-to-date review of a broad variety of marketing research topics. It takes an application-oriented approach  providing students with the tools and skills necessary to solve business problems and exploit business opportunities. The authors years of experience in real-world marketing research is evident throughout  from their thorough treatment of qualitative research (given short shrift in many other books) to their knowledgeable coverage of sample size rules-of-thumb  conducting a background literature review  and the importance of new market research tools and techniques. Essentials of Marketing Research gives students a strong command of market research principles  while being short enough to use alongside cases or projects.\u003c\/p\u003e","brand":"My Store","offers":[{"title":"Default Title","offer_id":45279759597621,"sku":"ByrdShop_0078028817","price":70.24,"currency_code":"USD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0627\/8139\/0901\/files\/9780078028816.jpg?v=1780609062","url":"https:\/\/atxbooks.com\/products\/essentials-of-marketing-research-9780078028816","provider":"ATX Books","version":"1.0","type":"link"}