{"product_id":"essentials-of-marketing-research-9781133190646","title":"Essentials of Marketing Research","description":"\u003cp\u003ePlacing readers in the role of manager  ESSENTIALS OF MARKETING RESEARCH  5e  offers concise yet thorough coverage that helps readers use marketing research to make effective business decisions. Readers also learn to perform basic  core marketing research tasks. The book succinctly addresses the design  collection  analysis  and reporting of marketing research data relevant to a firms current and future needs. Reflecting the latest developments from the field  the Fifth Edition also features an increased emphasis on behavioral tracking  social networking  smart phones  and the resulting impact on marketing research.\u003c\/p\u003e","brand":"My Store","offers":[{"title":"Default Title","offer_id":45647625551925,"sku":"ByrdShop_1133190642","price":283.17,"currency_code":"USD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0627\/8139\/0901\/files\/9781133190646.jpg?v=1781696523","url":"https:\/\/atxbooks.com\/products\/essentials-of-marketing-research-9781133190646","provider":"ATX Books","version":"1.0","type":"link"}