{"product_id":"ethnography-principles-in-practice-9781138504462","title":"Ethnography: Principles in Practice","description":"\u003cp\u003eNow in its fourth edition  this leading introduction to ethnography has been thoroughly updated and substantially rewritten. The volume offers a systematic introduction to ethnographic principles and practice  and includes a new chapter on Ethnography in the digital world. The authors argue that ethnography is best understood as a reflexive process. This requires recognition that social research is part of the world that it studies  and demands that researchers reflect on how they shape both data and analysis. Starting in Chapter 1 with an outline of the principle of reflexivity  against the background of competing research philosophies  the authors go on to discuss the main features of ethnographic work  including: the selection and sampling of cases the problem of access field relations and observation interviewing the use of documents recording and organizing data the process of data analysis and writing research reports. There is also consideration of the ethical issues involved in ethnographic research. Throughout  the discussion draws on a wide range of illustrative material from classic and more recent studies  within a global context. The new edition of this popular textbook will be an indispensable resource for undergraduate and postgraduate students  and for all researchers using ethnographic methods in the social sciences and the humanities.\u003c\/p\u003e","brand":"My Store","offers":[{"title":"Default Title","offer_id":67902187864117,"sku":"ByrdShop_1138504467","price":50.79,"currency_code":"USD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0627\/8139\/0901\/files\/9781138504462.jpg?v=1793820602","url":"https:\/\/atxbooks.com\/products\/ethnography-principles-in-practice-9781138504462","provider":"ATX Books","version":"1.0","type":"link"}