{"product_id":"everyone-else-must-fail-the-unvarnished-truth-about-oracle-and-larry-ellison-9780609610695","title":"Everyone Else Must Fail: The Unvarnished Truth About Oracle and Larry Ellison","description":"\u003cp\u003eKaren Southwicks unauthorized account provides the full story of Larry Ellisons brilliant  controversial career. Ellisons drive and fierce ambition created Oracle out of the dust and built it into one of Americas great technology companies  but his unpredictable management style keeps it constantly on the edge of both success and disaster. The hostile bid for PeopleSoft is just the most recent example. With one clever strategic move  Larry Ellison threw much of the business software field into play.  The saying Its not enough that I succeed  everyone else must fail has been so often used by or associated with Ellison that most people think it originated with him. Its actually attributed to Genghis Khan  but its a dead-on way to describe not only the way Ellison thinks about competitors but the way he runs Oracle. His weapons are not marauding hordes  but Oracles possession of database technology that is crucial for keeping mission-critical information flows working at thousands of organizations  corporations  nonprofits  and government agencies.  Inside Oracle  Ellison has time and again systematically purged key operating  sales  and marketing people who got too powerful for his comfort. Most notable was Ray Lane  Oracles president for nine years  who was widely credited with bringing order out of the chaos that was Oracle in the early nineties and growing it into a ten billion dollar company. Ellison got rid of the one key person who was building confidence with Wall Street  business partners  and customers that Oracle was no longer flying by the seat of its pants and had its act together. Ellisons mania for absolute control and his inability to coexist with the very lieutenants who bring much-needed stability to the company have brought Oracle to the brink of collapse before  and may well do it again.  Ellison is a throwback to an earlier  much more freewheeling version of capitalism  the kind practiced by the nineteenth-century robber barons who ran their companies as private fiefdoms. Larry Ellison is one of the most intriguing and dominant leaders of a major twenty-first-century corporation  and Everyone Else Must Fail raises the question of whether Oracles products and the reliance placed in them by so many are too important to be subject to the whims of one man. While giving credit to Ellisons brilliance and devotion  the book sounds a warning about an ingenious mans tendency to be his own companys worst enemy.\u003c\/p\u003e","brand":"My Store","offers":[{"title":"Default Title","offer_id":45647899426869,"sku":"ByrdShop_0609610694","price":22.66,"currency_code":"USD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0627\/8139\/0901\/files\/9780609610695.jpg?v=1781699544","url":"https:\/\/atxbooks.com\/products\/everyone-else-must-fail-the-unvarnished-truth-about-oracle-and-larry-ellison-9780609610695","provider":"ATX Books","version":"1.0","type":"link"}