{"product_id":"fashion-and-the-art-of-pochoir-the-golden-age-of-illustration-in-paris-9780500239391","title":"Fashion and the Art of Pochoir: The Golden Age of Illustration in Paris","description":"\u003cp\u003eA celebration of the painstaking hand-stenciling technique known as pochoir  as it was used in luxury fashion publications of the early twentieth century The 1910s and 1920s witnessed an outpouring of luxury fashion publications that used a hand-stenciling technique known as pochoir (French for stencil). This highly refined  painterly technique  which consists of applying layers of gouache paint or watercolor to achieve bold blocks of saturated color  produced works of visual artistry previously unrivaled in the history of fashion illustration. Fashion and the Art of Pochoir presents a carefully curated selection of 300 of the most exceptional illustrations from albums produced by the leading French couturiers  as well as from high-end fashion magazines. Artists from Paul Iribe  Georges Lepape  and George Barbier to Umberto Brunelleschi  Eduardo Garcia Benito  and Andr E. Marty  these artists inaugurated the alliance between fashion and art with highly stylized depictions of the work of cutting edge designers such as Paul Poiret  Jeanne Lanvin  and Madeleine Vionnet  among others. Complete with biographical descriptions of the featured illustrators and fashion designers  Fashion and the Art of Pochoir celebrates the rareand rarely seenimages that defined a short but magnificent golden age of fashion illustration. 300 color illustrations\u003c\/p\u003e","brand":"My Store","offers":[{"title":"Default Title","offer_id":45666359803957,"sku":"ByrdShop_0500239398","price":103.73,"currency_code":"USD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0627\/8139\/0901\/files\/9780500239391.jpg?v=1782429682","url":"https:\/\/atxbooks.com\/products\/fashion-and-the-art-of-pochoir-the-golden-age-of-illustration-in-paris-9780500239391","provider":"ATX Books","version":"1.0","type":"link"}