{"product_id":"fashion-branding-unraveled-9781563678745","title":"Fashion Branding Unraveled","description":"\u003cdiv class=\"book-description\"\u003e\n\u003cp\u003e\u003cstrong\u003eFashion Branding Unraveled\u003c\/strong\u003e by Hameide, Kaled K.. paperback edition. ISBN: 9781563678745.\u003c\/p\u003e\n\u003cp\u003eFashion Branding Unraveled introduces and explains the concept of brand and the process of brand development. The book clarifies misconceptions, introduces new concepts, and proposes a step-by-step roadmap for developing an effective brand, all within the context of the fashion industry. Using an easy-to-understand approach, relevant examples, and case studies, it applies the theories and concepts covered, such as \"mass customization\" and \"M-branding,\" to a variety of industry segments, from luxury brands to private labels. The book includes an examination of the latest technologies, their applications, and-most important-their effects on the future of branding.\u003c\/p\u003e\n\u003c\/div\u003e","brand":"Bloomsbury","offers":[{"title":"Default Title","offer_id":44429197574197,"sku":"ByrdShop_1563678748","price":70.98,"currency_code":"USD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0627\/8139\/0901\/files\/9781563678745_ea2cb8d4-2e50-497f-ba9a-1495461ad3df.jpg?v=1784325039","url":"https:\/\/atxbooks.com\/products\/fashion-branding-unraveled-9781563678745","provider":"ATX Books","version":"1.0","type":"link"}