{"product_id":"fashion-buying-from-trend-forecasting-to-shop-floor-basics-fashion-management-9782940411689","title":"Fashion Buying: From Trend Forecasting to Shop Floor (Basics Fashion Management)","description":"\u003cp\u003eFashion Buying: From Trend Forecasting to Shop Floor uniquely looks at what fashion buying entails in terms of the activities  processes and people involved  from the perspective of the fashion buyer. It breaks down the five key areas of buying activity for those wishing to pursue a career in the industry; crucially exploring the role of the fashion buyer  sources of buying inspiration  sourcing and communication  merchandise planning  and trends in fashion buying. The book features insightful interviews with successful fashion creatives alongside business case studies  putting the contents of each chapter into professional context and perspective. Exercises and activities also enable you to apply your knowledge of the subject as you work through the book. Fully illustrated with inspiring imagery  Fashion Buying is an invaluable go-to handbook for fashion design  marketing  buying and merchandising students  written by industry experts.\u003c\/p\u003e","brand":"My Store","offers":[{"title":"Default Title","offer_id":45273408372789,"sku":"ByrdShop_2940411689","price":65.24,"currency_code":"USD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0627\/8139\/0901\/files\/9782940411689.jpg?v=1780488758","url":"https:\/\/atxbooks.com\/products\/fashion-buying-from-trend-forecasting-to-shop-floor-basics-fashion-management-9782940411689","provider":"ATX Books","version":"1.0","type":"link"}