{"product_id":"fashion-entrepreneurship-retail-business-planning-9781609011345","title":"Fashion Entrepreneurship: Retail Business Planning","description":"\u003cp\u003eWritten by entrepreneurs  for entrepreneurs  Fashion Entrepreneurship: Retail Business Planning  2nd Edition  serves as a step-by-step guide to starting a fashion retail business. In addition to exploring entrepreneurship  management  and market segmentation  the text covers tactical elements such as financial statements  cash flow  accessing capital  merchandising  and creating a store on the Web. Using a hypothetical business plan that builds progressively with each chapter  the book offers a real-world practical framework for building a successful retail venture and creating a business plan. Profiles of successful entrepreneurs and exercises allow readers to apply the process to their own concepts.\u003c\/p\u003e","brand":"My Store","offers":[{"title":"Default Title","offer_id":45647625289781,"sku":"ByrdShop_1609011341","price":92.71,"currency_code":"USD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0627\/8139\/0901\/files\/9781609011345.jpg?v=1781696505","url":"https:\/\/atxbooks.com\/products\/fashion-entrepreneurship-retail-business-planning-9781609011345","provider":"ATX Books","version":"1.0","type":"link"}