{"product_id":"from-worst-to-first-behind-the-scenes-of-continentals-remarkable-comeback-0723812248353","title":"From Worst to First: Behind the Scenes of Continental's Remarkable Comeback","description":"\u003cdiv class=\"book-description\"\u003e\n\u003cp\u003e\u003cstrong\u003eFrom Worst to First: Behind the Scenes of Continental's Remarkable Comeback\u003c\/strong\u003e by Bethune, Gordon. hardcover edition. ISBN: 0723812248353.\u003c\/p\u003e\n\u003cp\u003eThe numerous anecdotes alone are worth the price of the book . . . most readers will find themselves asking why everyone doesnt run a business as preached by the chief executive of Continental Airlines.-The Washington Post Book World\n\n. . . in an age where managing seems increasingly complicated, some of Bethunes prescriptions are refreshingly straightforward.-Business Week\n\nFrom Worst to First outlines Gordon Bethunes triumphs . . . about the turnaround hes led at Continental, a perennial basket case thats become an industry darling.-The Atlanta Journal-Constitution\n\nFrom Worst to First is [Gordon Bethunes] story of Continental Airlines turnaround under his command . . . The blueprint has worked . . . Fortune magazine named Continental the company that has raised its overall marks more than any other in the 1990s.-The Seattle Post-Intelligencer\n\nAll of Gordon Bethunes proceeds from this book will be donated to the We Care Trust, a nonprofit organization that assists Continental Airlines employees and their families in times of need.\u003c\/p\u003e\n\u003c\/div\u003e","brand":"Wiley","offers":[{"title":"Default Title","offer_id":45646936997941,"sku":"ByrdShop_0471248355","price":27.48,"currency_code":"USD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0627\/8139\/0901\/files\/9780471248354_62c16071-3096-46db-975c-32a423f98374.jpg?v=1784343435","url":"https:\/\/atxbooks.com\/products\/from-worst-to-first-behind-the-scenes-of-continentals-remarkable-comeback-0723812248353","provider":"ATX Books","version":"1.0","type":"link"}