{"product_id":"from-worst-to-first-behind-the-scenes-of-continentals-remarkable-comeback-9780471248354","title":"From Worst to First: Behind the Scenes of Continental's Remarkable Comeback","description":"\u003cp\u003eThe numerous anecdotes alone are worth the price of the book . . . most readers will find themselves asking why everyone doesnt run a business as preached by the chief executive of Continental Airlines.-The Washington Post Book World  . . . in an age where managing seems increasingly complicated  some of Bethunes prescriptions are refreshingly straightforward.-Business Week  From Worst to First outlines Gordon Bethunes triumphs . . . about the turnaround hes led at Continental  a perennial basket case thats become an industry darling.-The Atlanta Journal-Constitution  From Worst to First is Gordon Bethunes story of Continental Airlines turnaround under his command . . . The blueprint has worked . . . Fortune magazine named Continental the company that has raised its overall marks more than any other in the 1990s.-The Seattle Post-Intelligencer  All of Gordon Bethunes proceeds from this book will be donated to the We Care Trust  a nonprofit organization that assists Continental Airlines employees and their families in times of need.\u003c\/p\u003e","brand":"My Store","offers":[{"title":"Default Title","offer_id":45646936997941,"sku":"ByrdShop_0471248355","price":26.06,"currency_code":"USD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0627\/8139\/0901\/files\/9780471248354.jpg?v=1781682288","url":"https:\/\/atxbooks.com\/products\/from-worst-to-first-behind-the-scenes-of-continentals-remarkable-comeback-9780471248354","provider":"ATX Books","version":"1.0","type":"link"}