{"product_id":"general-management-processes-and-action-9780072432411","title":"General Management: Processes and Action","description":"\u003cp\u003eGeneral Management: Processes and Action by David Garvin focuses on implementation  and the way that general managers get things done. Typically they work through processes like strategic planning  business planning and budgeting to move their organizations forward. A deeper understanding of the skills necessary to influence the design  direction and functioning of processes is essential to effective management. The aim of the General Management is to develop in students a deeper understanding of these activities and their links to performance. The author  David Garvin  is known for his cases. His cases are currently being used at such schools as Wharton  Stanford  Columbia and MIT.\u003c\/p\u003e","brand":"My Store","offers":[{"title":"Default Title","offer_id":45651950862389,"sku":"ByrdShop_0072432411","price":89.43,"currency_code":"USD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0627\/8139\/0901\/files\/9780072432411.jpg?v=1781847115","url":"https:\/\/atxbooks.com\/products\/general-management-processes-and-action-9780072432411","provider":"ATX Books","version":"1.0","type":"link"}