{"product_id":"global-strategic-management-9781137584588","title":"Global Strategic Management","description":"\u003cp\u003eThoroughly revised and updated  this fourth edition of Lasserres popular core textbook is a user-friendly introduction to planning and making decisions for businesses on a global scale. The numerous case studies and examples feature established multinational companies and SMEs still developing their international presence. The book blends academic rigor and a practical approach in a comprehensive guide to understanding strategic management in a global environment. Written by a world-renowned professor of strategy and international business  this new edition confirms Global Strategic Management as one of the most accessible  engaging texts on the market  one which students enjoy and find easy to learn from.  This is an essential textbook for MBA  Executive MBA and post-experience students studying global strategic management. In addition  it is an ideal text for undergraduate and postgraduate students studying global or international strategic management  or international business.  New to this Edition: - New and expanded coverage of BRICs  born global firms  Corporate Social Responsibility and the underground economy - More on e-business and the internet in global business - A new video feature with business leaders explaining the practical implications and implementation of issues covered in the text - Concluding long case study  tying together learning points from preceding chapters in an up-to-date  practical example\u003c\/p\u003e","brand":"My Store","offers":[{"title":"Default Title","offer_id":45646641987637,"sku":"ByrdShop_1137584580","price":41.53,"currency_code":"USD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0627\/8139\/0901\/files\/9781137584588.jpg?v=1781676632","url":"https:\/\/atxbooks.com\/products\/global-strategic-management-9781137584588","provider":"ATX Books","version":"1.0","type":"link"}