{"product_id":"glory-days-when-horsepower-and-passion-ruled-detroit-9780837602080","title":"Glory Days: When Horsepower and Passion Ruled Detroit","description":"\u003cp\u003eThe automobile industry is one of the most capital- and marketing-intensive industries in the world today. Common wisdom states that the keys to sales success in the industry are no different than in any other: brand management  product positioning  and brand imaging. But what do these commonly traded buzzwords really mean  and how do they translate into a successful brand campaign? In Glory Days  Jim Wangers uses his 45-year career in Detroit as the basis for explaining successful brand marketing for automobiles:  Why brand management for cars is not the same as for other \"branded\" products  How to position a model for the best possible tie-in promotion-and how not to  What it takes to establish and evolve a brand image\u003c\/p\u003e","brand":"My Store","offers":[{"title":"Default Title","offer_id":45279813959733,"sku":"ByrdShop_0837602084","price":43.53,"currency_code":"USD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0627\/8139\/0901\/files\/9780837602080.jpg?v=1780611650","url":"https:\/\/atxbooks.com\/products\/glory-days-when-horsepower-and-passion-ruled-detroit-9780837602080","provider":"ATX Books","version":"1.0","type":"link"}